As far back as Marketing 101, I understood how important it is to know who you serve. Your target market, the people who’ll hear and understand you, the people who’ll want your product, the people you’ll want to work with. You can’t serve everyone. You have to pick your tribe and serve it well.
What are they doing in their lives?
When I was becoming a Reiki Master Teacher we went around our group to say who we were going to help. One person said she was going to help all the poor people. In that moment I knew who I was going to serve – thought leaders who were already deeply in service so that my work would support them in flying higher and touching more lives. And that has never changed. I don’t want to teach “beginner” anything. I want to teach conscious, exploratory thinkers.
It’s important to know who you want to serve.
Why do you want to help them?
I am really self-focused in my choices. I love to learn. I have a burning desire and calling to explore the spiritual realms. So my first reason for doing anything is determined by my own love of exploring the metaphysical.
And I also have a powerful need to explain what I figure out and share that with others. But I no longer want to teach even the beginning steps of the exploratory work I’m doing. My need to explore and figure out is first, and that is not a particularly good marketing strategy. But my passion and excitement is contagious and there are those who are listening and reading and absorbing what I share. And that’s what I want.
Why do you do what you do?
It’s been very revealing to be retired, to no longer be focused on doing a job for the monetary reward. I find it both indulgent and expanding. And I move rapidly and deeply into whatever I choose to explore. My focus is on learning more about the unseen world. Not everyone wants to know about that, but those who do read what I write.
Your passion has been with you all your life
Whatever you’re supposed to be doing in your life, you have either been doing it all along or longed to do it all along. Sometimes a gift shows you the way. I am a writer but the gift that makes the difference is my ability to quickly see the overview and make connections that others may not be able to see. That helps me guide people toward new insights.
Many people are reaching mid-life and taking a hard look at their level of satisfaction, find it lacking, and go start their own business, or follow a more personal calling.
Don’t be afraid to change your life, wherever you are on your path.
You never know who you’ll reach
I did a podcast interview and the person who did the interview has shared with me some of the positive responses it received. I know nothing about those people other than their responses. But that’s enough. I touched some lives. I made a difference. And I have no idea what I said or what idea touched them.
We often don’t know how we touch lives. We just have to trust that we do.
Your calling is deep within
Go into meditation. Ask your inner self for guidance. Ask to clarify your passion and offer suggestions for its expression. Then go do that.
To Sing a Deeper Song Consider